It’s hard to imagine a world before Facebook, Twitter, Myspace and all other social networking sites that have completely changed the market. It seems preposterous that a company would launch a product today without including social media into the promotion mix. So, what if an age-old product was launched in today’s world? What could a product such as, Bubblicious, do if they were to launch today? Bubblicious is a gum brand intro
duced to the U.S in 1977 by Cadbury Adams, a subsidiary of Cadbury. As most people know, they offer a wide range of fun flavors for gum chewers, my personal favorite being Watermelon Wave!
So, what could Bubblicious do with social media? I mean it’s just gum after all right? Well, when I think of Bubblicious, I can’t help but imagine blowing giant bubbles with the gum. A company like Bubblicious is all about the good taste of the product, but also the fun experience when chewing as well. An effective way to get this across to consumers would definitely be a viral video contest. People could submit homemade videos of their best bubble blowing action on youtube and voted on in order to win a prize.Who doesn’t love a bubble blowing contest? There are already a number of people uploading their own contests on youtube. If a year’s supply of gum was involved, I bet all those orally fixated consumers would have fun coming up with some great videos. This connects to the general fun experience the brand is committed to. 
Similar companies have taken the viral video contest approach as well. Most recently, Microsoft had their Windows 7+ You= Success video contest in which videos were submitted highlighting consumers experiences with Windows 7 and how it helped them. Videos are an essential means of communication in today’s market. After all, seeing is believing.
Another effective means of communicating the fun brand would definetly be through Twitter. Bubblicious could obviously take advantage of creating an exciting Tweet update such as “The Daily Bubble.” Updates on new flavors, promotions or general fun facts is always a great way for a brand to connect with the consumers. Products such as Trident Gum and Ollie Pop Bubble Gum currently use Twitter as a means of communication with customers. Everyone has their guilty pleasure brands they like to follow on Twitter, and with just the right mix of updates, interaction, and “Daily Bubbles,” Bubblicious could hit it big in the gum market. Today’s gum market seems so concerned with health and low calories, and it’s about time we get more gum that will promise bursting flavor and a fun experience!Bubbilicous stands out in the fun gum market and can even be found mentioned in blogs relating to fun colored handbags.
I hope you all go out and purchase some Bubblicious gum now. I’ll leave you with the greatness that is old Bubblicious commericals:
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