Social Media Kings: Ed Boches & Chris Brogan Provide Insights

Taking a look at some influencers in the social media community, my entire social media class  at Emerson is exploring the blogs of Ed Boches, Chief Creative Officer and Chief Social Media Officer of Mullen, and Chris Brogan, President of New Marketing Labs.  I have seldom come across a marketing student at Emerson who isn’t familiar with these two because there is no reason you shouldn’t be. If you want to be in the know about social media, these are your guys.

Both blogs skew to a similar audience, which ultimately includes those interested in social media or wanting to learn.  stay up to date on the next big thing. However, Brogan’s straight to the point and upfront blogging appeals brings in a slightly different audience who want a no frills take on ideas.  From reading posts and listening Brogan speak to our social media class at Emerson, Brogan isn’t afraid of sometimes challenging and controversial posts. Boches provides a hub for a community of learning often uses the inclusive “we” when posting and invites a sense togetherness flowing in posts. Both styles are necessary in the blogosphere to gain a range of opinion and gain differing perspectives.  One aspect I highly enjoy from both bloggers is the constant use of questions to the readers, engaging and asking for a conversation. Boches and Brogan both want to know the insights of their readers and have a conversation rather than just giving an output of information. Boches explains his blog as a place to “Explore new ways to engage, inspire and motivate consumers when they’re the ones who are really in control.” Whereas Brogan, “Advises businesses, organizations, and individuals on how to use social media and social networks to build relationships and deliver value. In evaluating these two, both blogs honestly deliver on the stated goal and offer relevant, engaging, and trending information and opinions that effectively live up to both goals.

I found Boches’ post about approaching clients differently on social media to hold great value. Social media is still on the rise, and unfortunately isn’t accepted a giant force in marketing to everyone yet. Boches offers intriguing and alternative topics that will most definitely engage a client to listen rather than just shrug of social media as a trend. With that being said in another post, Boches asserts “In another year, every company will post on Twitter, collect fans on Facebook, broadcast on its YouTube channel, and share content on a blog” I fully agree with how quickly social media use with expand, but I’m not convinced every company will become engrossed in these outlets. It will be interesting to see where the new year does take us and how much social media will explode in the future.

A particular post I found intrguing is where Brogan offers ways in which events can use social media, which can help boost attendance and create a lot more buzz. This is an interesting topic as it approaches the challanges that social media really isn’t social because everyone is always on their computer or phones. I think the new boom in Tweetups also shows just how social media promotes personal interaction and brings people together. Also offering insights into actual time spent on social media, Brogan offers a breakdown for time management how much time to dedicate to different facets. As a student it is always hard to gauge how much time individuals and companies should dedicate to social media. I’m not sure I can put an actual breakdown on personal usage as  it seems like a more organic process at this point.  It is essential to dedicate a good amount of time, but how can we gauge each individual section when new updates contstantly occur?

Both Boches and Brogan shed light on the most relevant and vital information on social media, and I highly recommend checking out both if you want to be in the know and gain valuabel advice!

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