On December 9th, I attended the Personal Branding @ Work Tweet-Up presented by Dan Schwabel with a panel of guests. I expected a similar presentation to the one I had seen Dan give at Emerson College. However, I was pleasantly suprised when I learned of a social media panel that would take place at the Tweet-Up. Listening to the panel gave me more insight specifically into the personal branding in a work situation.
Such issues like personal Facebook and Twitter accounts were discussed along with individuals in charge of an entire company’s social media presence. What happens when this person leaves the company? Does the company own the rights to all the individuals Tweets? All of these issues were addressed and perspectives were given by a range of professionals in the industry. Here’s a sample video of Schawbel speaking at the Tweet- Up:
Now that I have experienced this type of panel discussion Tweet Up, I was amazed at how many people were on their Iphones, Tweeting during the panel and checking in with Foursquare. It seemed almost as if half of the people weren’t listening to the presentation and so focused and updating their Twitter accounts about being AT the event instead of participating. Having experienced this type of Tweet Up, I would like to expand and try out Steve Garfield’s Boston Media Makers.
Boston Media Makers seems like a much more intimate and relaxed atmosphere where personal conversation and interaction would come through.
