As my social media course at Emerson comes to an end, I’m putting together a portfolio of sorts to reflect on my learning and see where I want to expand this in the future. This is such an exciting time in the marketing world with the inclusion of social media and I’m eager so see where the future takes us. A recap of some of my favorite blogs from the semester are linked below:
Whole Story- My review of Whole Foods Blog where the impressive amount of fan interaction is discussed along with directly taking input from the customers.
Social Media Homerun for Boloco- Highlighting the impressive social media tactics of a small chain of New England based, inspired Burrito restaurants. As an Emerson student, Boloco has become part of the campus culture, and it is hard to enter a class and NOT see someone enjoying Boloco food.
What if Bubblicious was launched today?- A look into what social media tactics could be utilized if Bubblicious was launched in today’s world. It’s amazing to dive back into the past and see how drastically product launches could change when modernized with today’s changing technologies.
Take a look at this video explaining social media in the most simple of terms to get a greater sense of this powerful conversation :
I plan to continue my learning to further explore the concept of crowdsourcing, which is fascinating in it’s ability to cater so s
pecifically to what is demanded by audiences. Many companies are utilizing this technique and agencies are being created such a Victor and Spoils that deal directly with crowdsourcing.An intriguing position in the social media world would be to further explore crowdsourcing and its new impact in the market. Being able to deliver exactly what consumers want is something which is of great merit. I’m currently helping a start- up jewelry business explore the marketing world and have begun to utilize forms of crowdsourcing to further define merchandise and new product options. This is further described in detail on my LinkedIn Account.
However, as much as one can praise social media, not everyone is aware of its vast benefits yet. Skepticism still remains. It is important for social media guru’s to be able to explain the benefits and rationalize why money should be spent on it. Take for example addressing a CEO to explain why investing 10% of their budget of social media this year is crucial:
- Investing a budget for social media will undoubtedly increase sales. Social media creates conversation and more presence for a brand online. The more easily your brand is seen and involved directly where the consumers are, the more success your company will have.Social media can gain crucial insights from consumers increase customer experience and sales.
- Social media can gain crucial insights from consumers increase customer experience and sales.Take a look at this case to see how something such as Twitter integration can uplift sales.
- Social media can help to create new ideas and stay top of mind among consumers. Take a look at Starbucks and what they are doing to become a top company in the social media sphere.
- Social media can increase overall awarneness and reach the consumer right at the moment of need
- Social media can be analyzed and measured so results of a social media campaign are justified and repeated. Take a look at this article to see how to track your social media analytics.
Seth Godin emphasizes the importance of social media conversations saying:
Conversations among members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
It’s also always important to keep up on the newest trends, so take a look at what social media gurus say the next big thing is: Social Media
